The idea behind Ealixir is to give people the opportunity to choose the information that appear in the web, when someone searches for them in Google and what Google says about them, by removing outdated links or false information (Ealixir  Removal) and/or creating interesting, positive links, to promote the person and his/her business, (Ealixir Story).

Ealixir bases its services on the application of the Right to Be Forgotten and on the GDPR (General Data Protection Regulation).